Large, medium or small, any company needs a good image to assert itself with its public. For this, they use corporate photography to display an overall image that truly reflects their skills. Generally provided by a corporate photographer, this is an essential communication strategy today.
If you still use smartphones to take your business photos, know that this may be one of the reasons why you are still stagnating. If you do not believe, we invite you to discover 04 reasons to choose a professional for your cliques. As a bonus, we will give you the criteria for choosing a good corporate photographer.
01 – Have a corporate photographer to take care of the image of your brand
Gabriel GORGI is a corporate and business photographer in Paris explains that for a neat brand image, the quality of the photos is crucial. At this level, having a corporate photographer becomes a major asset for your communication strategy. Indeed, many people do not know this, but the way your business is presented characterizes the type of customers and investors it attracts.
For example, imagine that you want to shop online and you visit several stores to make your choice. Which one will you choose between the one with poor quality photos and the one with good photos?
Even without looking at the prices, the first instinct asks us to trust the store with beautiful images. This logic is the same for all corporate photos, even if they are not intended for the product description: hence the first interest in calling on a corporate photographer to take your shots.
Note : When we talk about great photos here, we're not just talking about images taken with fancy cameras. But many shots that convey a message at first sight.
02 – Have a corporate photographer to improve the image of your employees
Contrary to what many people think, the image of your employees directly influences that of your company. Indeed, when a new customer needs a product or service, the simple fact of having beautiful shots of your providers communicates to him about the philosophy of the box.
With corporate photography, you could use this medium to convince your prospects to become customers without using a single word. In other words, the faster trust will be created with your prospects, the more likely they will be to become customers.
03 – To retain existing customers
One thing is sure! There is no single company that evolves without competitors. Even if yours is innovative, the competition won't be long in coming. As a result, your customers may very well go elsewhere if they do not feel confident. Therefore, you must try to convince them that your services or products are more competitive. How? By highlighting them differently.
You will have understood it, the corporate photographer helps you here to present your products in a more attractive way. To do this, he uses his expertise and know-how to give quality to what you offer visually. For example, a great corporate photo can touch the empathy of the people looking at it and cause them to desire the thing. Similarly, a neat photo of what you offer suggests that a caring team uses its experience to satisfy users.
04 – Promote your business as an employer
For almost all employers, the goal is to get to the top and stay there. For this, you need qualified personnel who fit into the business. This is why most business leaders do their utmost to increase their productivity by improving their image. Today, with the current marketing solutions that are social networks; it is impossible in advance without using the force of the visual. Hence the interest of entrusting this task to a professional, the corporate photographer.
As a bonus, how to choose the right corporate photographer for your projects?
As promised, we offer this last part to explain how to choose the right corporate or business photographer. Before you begin, know that professional photographers prefer to work independently of your employee system. Remember that this strategy is both beneficial for the photographer and for the company.
Unlike an amateur, a professional will always take the time to listen carefully to your project and make intelligent suggestions. Likewise, he will offer you a fairly detailed quote that follows market trends in your sector. If you have a loved one who recommends a photographer, the latter is always better than one you don't know. As a tip, remember to check your corporate photographer 's portfolio and don't hesitate to give him some tests before entrusting him with big projects.