A promotional item has been used as a profitable marketing tactic for years. Small or large companies are fond of these personalized goodies. Indeed, organizations recognize the importance of promotional products to reach as many people as possible in a competitive environment.
Gift items in the form of quality goodies attract and hold the attention of your target. For best results, marketers use promotional products that recipients can use for many months. A promotional item helps consumers build a connection with a brand.
Effective marketing at low cost
Many small businesses do not necessarily have the necessary budget to set up an advertising campaign worthy of large multinationals. However, there are plenty of custom goodies that can do the trick. Their biggest advantage is that they are generally inexpensive.
Most promotional product manufacturers keep prices very low to allow for mass distribution. However, although the prices of goodies are low, their impact is significant.
Instant brand recognition
A promotional item helps your customers remember your business and recognize it easily. An article published in technomarketinginc.com indicates that 89% of consumers can recall a promotional item they received in the past two years.
In fact, consumers cling to promotional products for an average of 6.6 months. The next time they see your logo, they'll instantly remember your goodies. Customers will remember you even more if you offer them a branded item. This will have an impact on their buying behavior. If you have not yet chosen the next personalized goodies that you are going to distribute, be aware that the silicone wristband remains a key promotional item.
Greater exposure of your business
An advertisement on television or on a billboard passes before your eyes in a few seconds before being quickly forgotten. This is not the case for an advertising object. According to Ppai.org, 76.1% of people could recall the name of the advertiser on the promotional product they received in the past 12 months.
In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper the previous week. Visit this site to understand the importance of promotional items.
Works like a business card
Business cards introduce your business and products to consumers. Your promotional products also work more or less the same way, but with better results. When distributing a promotional item, you present your company to potential consumers.
Marketers deploy all the necessary resources to build a solid base of loyal customers. Indeed, they use promotional products to retain their customers in a short period of time.
However, make sure your promotional item is of high quality. People will associate the superior quality of gift items with your business quality. Also, discover your own way of using promotional products to boost your sales. It would be great if you include promotional products in your marketing mix. Branded promotional merchandise will even create a buzz around your business and your brand.
Make sure the gift items are innovative and well thought out. Indeed, a skillfully mounted promotional campaign using personalized goodies will complement other forms of marketing such as TV and journalistic ads. This way, your marketing campaign will have a greater impact on the target audience and help raise your brand profile. For more information on choosing a promotional item, click here.