The Benefits of Social Media and Instagram for Your Brand

Networks increase brand awareness. With nearly half of the world's population using social media, it's a natural place to reach new, highly targeted potential customers. For that no need to buy instagram followers or other. You just need to have an overall strategy and follow it.

Think people only buy from brands they already know on social media? Consider that 80% of Instagram users say they discover new products on the platform.

Humanize your brand with social networks

A study found that more than half of adults don't trust a brand until they see real proof that the brand delivers what it promises.

To communicate with customers – and potential customers – you need to show the human side of your brand. How do you embrace your brand values? How do you look out for the best interests of your customers and employees? Does your product really work?

The ability to create real human connections is one of the main benefits of social media for business. We call these Meaningful Relationship Moments. Introduce your followers to the people who make up your business and show how your current customers are using and benefiting from your products.

Establish your brand as number 1

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader – the go-to source for information on topics related to your niche.

Much like brand advocacy, thought leadership is a great way to build consumer trust. In fact, research from LinkedIn shows that marketers underestimate how much impact thought leadership can have on trust, especially for B2B marketers. About half of B2B marketers surveyed believed that their thought leadership would help them gain the trust of their companies. However, over 80% of buyers said thought leadership builds trust.

Most social media users log into their account at least once a day, and many people check their social account several times a day.

Social media gives you the opportunity to connect with fans and followers every time they log on. Keep your social posts entertaining and informative, and your followers will be happy to see your new content in their feeds, keeping you top of mind to be their first stop when they're ready to make a purchase.

Increase website traffic with social media

Social media posts and ads are key ways to drive traffic to your website. Sharing content from your blog or website to your social channels is a great way to attract readers as soon as you post a new post.

Participating in weekly social discussions on Twitter – can also be a great way to increase your visibility, attract the attention of new people, showcase your expertise and drive traffic to your website.

Curating content helps you: – Save time – Build relationships with other sources- Offer fresh insights that support your own content – While it's not a substitute for content creation, it has many benefits.

Offer great value in the chat, rather than being overly promotional. Just make sure your website address is included in all your social media profiles so that people who want to know more about you can do so with just a click. Better yet, use a pinned post to highlight a landing page on your website that's relevant to the chat.

Generate engagement

Social media provides an easy and uninviting way for potential customers to express interest in your business and products. Lead generation is such an important benefit of social media for businesses that many social networks offer ad formats specifically designed to collect leads.

For example, Renault Europe used Facebook Ads that allowed people interested in learning more about a new model to book a test drive directly on Facebook with just a few clicks. The cost per lead was 10 times lower than linking to a form on the automaker's website.

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