The first page of Google search is the holy grail of sites and blogs of all kinds. To be in the top 5 of search results is the supreme objective of anyone wishing to make known their products, their thoughts, their life or so many other things.
But, in reality, is it that simple? “Of course not”, you will answer me. And you would be absolutely right. But it is not because it is not easy that it is inaccessible. Even better, it's not unattainable for you!
There are lots of ways to get SEO in the best possible way and in this article we are going to focus on three of them, and not the least of them. But first of all, you have to understand several things…
Natural referencing, kézako?
Natural referencing, also known as "SEO" (for Search Engine Optimization), is a strategy aimed at optimizing the positioning of a web page in Google's search results.
Basically, we place what are called keywords inside the page. Google will then use these words as an anchor point and offer the person doing the search a site that contains these same words. And the goal here is for your page to appear before their eyes.
Of course, as you can imagine, it's not just about that. On utilise aussi différents procédés comme celui du « link-building », une technique consistant à rediriger les internautes vers votre page depuis d'autres sites ou pages. We also use different processes such as “link-building”, a technique consisting in redirecting Internet users to your page from other sites or pages. You thus forge a network of very strong links which allows you to attract new people to your content.
Google's algorithm is changing
And yes, the Google company is one of the most powerful in the world. Suffice to say that having an effective search engine is the bare minimum for them! Very regular updates are made in the processes that Google uses to reference its results. He is always looking for more quality in the content offered and begins to consider subtleties that he was unaware of before.
And it is precisely because the algorithm evolves that it is necessary to constantly develop efficient writing techniques.
1. “Link-builder” your content
I was telling you about it earlier, link-building is the means put in place to, first, expand your audience and, second, give you credibility.
La stratégie est toute simple : rendre votre page accessible via des « backlinks » qui se trouvent en dehors de votre site. The strategy is very simple: make your page accessible via “backlinks” that are outside your site.The more Google sees that people join your page through other sites (sometimes better referenced), the more it will understand that it must be put forward.
Easy to say, you might say. And indeed, all the difficulty lies in knowing where and how to place these famous "links" which will naturally redirect Internet users who will survey the sites in question.
The first solution : inbound link sales platforms. For a certain cost, these will offer you to reference your links on popular sites or blogs.
However, this method is a double-edged sword; it is quite robust and profitable, but if Google realizes this, there is a more or less considerable risk that the page in question will be blacklisted by the algorithm afterwards.
The second, more secure method is simply to post your links on platforms like:
– Your social networks (Facebook, Twitter, Instagram, etc.)
– Your own blog
– Specialized sites related to your subject
The third and last method, it requires further research: appeal to freelance writers and other bloggers who will take care, for a fee, to write you an advertising article and post it on their site. A simple solution, but which is perhaps the least profitable.
2. Be natural
I can already see you reacting instantly: "Thanks, Sherlock, I wouldn't have guessed!" Yet, I assure you, this is one of the most relevant tips when it comes to natural referencing.
I already said it earlier, Google's algorithm becomes more powerful and efficient every month, every week. It is configured in such a way as to identify more and more easily the little sleight of hand that the smartest among us set up.
Recently, Google has been able to detect “forcing” methods in particular. It is no longer enough to add the keywords necessary for the referencing of the subject that we are dealing with to see ourselves in top results.
The most important thing in writing your texts or your articles is to be as honest and spontaneous as possible. That doesn't mean you shouldn't think about your content, of course not. You just have to propose a clear, limpid text, in total coherence with the subject treated. Without trying to make it superficial via adding hidden ads. Advertise, but do it naturally.
3. Bring your own added value
It's hard to stand out when dealing with a popular topic. Indeed, there may already be tons of sites that share information about your topic. You struggle to stand out and that's normal, it's also the case for many other people who, like you, are drowned in the crowd.
The goal is to differentiate yourself from the rest. On the form, of course, with the addition of colors, a way to present your subject differently from what is done (don't hesitate to look at competing sites!) or even a sign, a very distinctive logo.
However, this is unlikely to be enough, and this is precisely why you should also work on the bottom. Leave nothing to chance, be descriptive. Implement airy descriptions when you use overly technical words. Why not insert videos to hook the reader a little more?