Goodies or promotional items are very useful items for businesses. They are offered to customers, prospects, workers and partners. These objects ideally integrate marketing strategies to boost visibility and turnover. Gadgets are great means of communication if you take the right steps. Find out how to successfully personalize your goodies for a better impact!
The importance of promotional items for a business
Promotional items are very popular with brands and companies. This is justified by its effectiveness. Indeed, 69% of French people have a positive opinion of a company or brand that distributes a personalized object. The good opinion or good reputation of a company promotes its growth and emergence.
Similarly, 81% of those who receive personalized items keep them for a long time. These figures show how personalized objects can anchor the image of a brand in the minds of consumers. With promotional items, the use of a made-to-measure PMMA sheet achieves optimal results. In particular, they can be used for point-of-sale advertising.
Choose your advertising objects according to your sector of activity
To take advantage of the effectiveness of personalized objects, it is essential to choose them well. To do this, you must first take into account your sector of activity. Indeed, personalized objects convey the image and enhance a brand or a company. Thus, they have more impacts when they take into account the sector of activity.
An insurance company, for example, can offer personalized wallets to its customers. This would allow them in particular to store vehicle papers. Similarly, a company specialized in computers or not could offer personalized high-tech objects such as USB keys, Power Banks or other small electronic gadgets.
Originality, usefulness, beauty and durability
To successfully personalize promotional items, you have to bet on four golden rules : originality, beauty, usefulness and durability. For a promotional gift to be appreciated, it is important that it be original. The best giveaways are sometimes mundane, but very useful items. It is on the usefulness that it will be necessary to play so that an advertising gift is used for a long time. For a civil servant, for example, a pen is essential. The style is also one of the most offered goodies.
In addition, the beauty of your advertising object is essential. A beautiful object attracts and delights. In the personalization of your advertising object, you should mainly play on the colors. Opt for colors that reflect your image. You could add another color to them so that they fit together. This would allow for a perfect rendering.
Also, you can add your logo and a message to further personalize the object. However, it is essential to stay sober so as not to clutter the goodies. In addition, you can opt for image printing on your promotional items. Always start from the basis of the objective to be achieved through communication. You could adopt the services of a communication specialist to make the best decisions and boost the results.