Digital communication now occupies a place of choice within companies. It requires the use of several tools, including the website. This can take various forms. You can thus create an institutional site for your activity. Such a platform is primarily intended to inform customers, partners and anyone wishing to know more about your business. However, in practice, how to design an institutional site? What are the important elements?
What is an institutional site?
An institutional site is a platform whose main objective is to present a public or private company, an association or an organization, in a professional way. It is intended for the entity's main players, its partners, potential partners, suppliers and shareholders. Seen in this way, the institutional site, also called the corporate site, may seem to have similarities with the showcase site. However, in reality, it differs from it because it is more information oriented.
In addition, being free of any commercial object, the corporate site also highlights the values of the company, as much as it presents its news. Similarly, the institutional site is intended to be interactive. This is why it also promotes useful exchanges with customers and partners. This platform does not bother with the management of requests of a commercial nature.
How to create a corporate website?
The destination of a corporate site being now clear, if you want to create an institutional site, you will have to follow different steps. Similarly, your site must integrate various pages, some being essential, others optional.
The steps to follow to create an institutional site
To create your corporate site, you should ideally call on an agency specializing in digital strategies and solutions. The first step of the project will be to submit the technical brief of your site. This is a document that lists your expectations for the institutional site, your requirements from a technical and aesthetic point of view. Also included in the brief are the limits of liability of each party. The technical brief allows your service provider to better understand your expectations. In the absence of a technical brief, a working session is organized between your agency and you, in order to clearly define your needs. During this same session, the technical feasibility of the project is studied.
Once these steps have been completed, comes the launch phase of the production of the corporate site. It will be necessary, on the advice of your agency in digital strategies, to choose the domain name of your institutional site. This is also the time to choose a hosting for your platform. The latter must therefore be robust to support the operation of the corporate site. Depending on the specifications (technical brief), the wireframe version of the site will be offered to you. It details the operation, the structure of the pages, their arrangement between them, as well as the positioning of the contents. If you validate this version, it is worked on to become the model of the site, which now integrates the graphic charter of your entity.
It is important that the model chosen is tailor-made and highlights the values of the organization. Once the model has been validated after the intervention of the web designers, it is sent to the developers who will now design the site, ensuring its adaptability to mobiles. The contents will then be integrated there for final validation. Finally, follow the stages of testing (verification of the proper functioning of the site) and putting the site online. Your agency may be able to train you in the management of your corporate site.
The essential and additional pages of the site
On an institutional site, certain pages are essential :
– the home page presenting the sector of activity, the addresses, the main departments, the contact details and links of the company's social networks, – the page dedicated to the organization chart of the company and its key figures, – the history of the entity, – the press section, – the contact forms, – the T&Cs, legal notices and T&Cs, – the presentation page of the company's projects and achievements, – the presentation page of the company through its values, its commitments, its expertise.
In addition to these essential pages, other pages and functionalities can be added to the institutional site. You can indeed associate a blog with your institutional site for example. Similarly, you will benefit from inserting an agenda presenting the events you organize and those in which you take part. Similarly, ergonomic customer support will make your corporate site more efficient, all multilingual support and an FAQ page.
Other important aspects
Like other sites, the institutional site must meet certain requirements dear to search engines. To do this, you must ensure that your institutional site is optimized for SEO. In terms of design and ergonomics, it must also stand out. The responsive side and security are also important variables for a successful corporate site.
The institutional site for whom and why?
In view of its non-commercial nature and its destination, the institutional website is intended for public or private institutions and associations, with a national or international vocation. Similarly, you can design a website whether you are a union, group, federation, governmental organization or not.
Given the nature of these entities, they are bound by a need for information and updating of information and news. The creation of a corporate site in such a configuration is essential. The same will apply to commercial groups (whose commercial site is to be distinguished from the corporate site), industrial groups and entities in the health sector which are bound by an obligation to inform the general public.
An institutional site allows you to establish your notoriety on the internet, the most privileged channel of communication and information today. More dynamic than the showcase site, the corporate site covers a wide perimeter, but must be developed in harmony with the company's digital communication strategy. Finally, keep in mind that the distribution of information on a showcase site is essential. To do this, it must propose a tree structure in accordance with your needs.