Google Ads is an excellent tool for businesses to reach any audience using google to search for information, products or even services online. Used correctly, Google Ads can help you get a lot of visits from people who are looking for exactly what you are offering. Established a Google Ads paid search campaign to develop your business has even become essential in 2021! Why?
Quite simply because Google is the first search engine consulted! It also has the great advantage of offering very good visibility and this very quickly! But these are not its only advantages, and this is what we are going to list for you in this article.
What are the main advantages of Google Ads?
As explained above, Google is the essential search engine for online advertising in this year 2021. Building a solid reputation in recent years, Google has become the preferred search engine on the Web but also for advertising.
With 70% of the market share internationally and 95% in France, Google is the reference in terms of advertisers and Internet users. However, knowing how to position yourself on Google is not easy. We must not overlook the fact that good referencing remains the result of specialist work.
Good visibility quickly
Indeed, a good SEO referencing requires rigorous work.
Knowing how to work well with tags, adding fresh and unique content daily is a long-term job that requires a lot of time. Generally it is easier to call on a referrer or an SEO agency. If you want to gain visibility quickly, it will be more relevant to use the SEA.
Depending on the budget you can devote to your communication, it is possible to quickly reach the first pages of Google thanks to SEA. This asset is particularly significant for new companies that want to quickly attract new Internet users and why not a future clientele.
Google Ads, a very targeted tool
The seductive secret of Google Ads is that it is able to help you make targeted ads for your website. Indeed, following a keyword research work, Google ads will help you target the most relevant queries but also the keywords and key phrases on which your business should focus.
Targeting can also be done based on geographic location. If you want to reference your business locally, it will be preferable to use this targeting to be able to control your budget intelligently. It is also possible to choose the hours and days of broadcast in order to potentially reach a specific clientele.
Remarketing and targeting similar audiences
Google Ads also offers you a very effective remarketing technique. This is a digital strategy that consists of showing your ad only to certain users who have visited your site before.
Thus, potential customers who have already put an item in their basket but not finalized the purchase or even who have already visited your site, will be able to receive targeted advertisements.
Being able to control your budget
Thanks to Google Ads, you can know exactly how much will be spent. Indeed, it is possible for you to be able to determine a maximum daily budget, according to your cost per click (CPC). Thus, no more unpleasant surprises are possible. It will even be possible for you to lower your bids if you improve the quality score of your advertising campaigns.
Optimization and A/B testing
Google Ads is great for testing ads. A tip: broadcast several ads by modifying only the title and the description. Depending on the results, you will be able to see which ad was the most relevant by consulting the conversion rate.
It will thus be easier to control your budget and increase your ROI thanks to all the performance indicators. If your ad is not relevant, it is most likely a bad bid or bad ad group construction.
Campaigns for special occasions
Google Ads is THE solution for companies wishing to communicate on a particular event such as sales or even the brand's anniversary. This can also be very advantageous when launching a product or new services. The use of Google Ads brings, as you have seen through this article, many advantages and adapts to many advertising requests.
It allows you to better measure the quality of your ads and to assess the real impact in just a few clicks. It is a significant asset in your marketing strategy to determine whether advertising investments are profitable. If you want to generate traffic or conversion, the use of the Google Ads advertising network can prove to be an excellent opportunity in this year 2021.
Indeed, Google Ads is and will remain a very powerful tool that offers a very large number of features. It helps every site, whether new or old, small or large, to run effective campaigns while taking into consideration the assigned budget. Be careful all the time, if you don't learn how to optimize it correctly it can also very quickly become a real money pit.
